If You Are Performing Cluster Analysis on the Same Data

question 59

Multiple Choice

If you are performing cluster analysis on the same data using different distance measures and then comparing the results across measures to determine stability of the solutions,you are at which stage of the cluster analysis process?

• A)interpreting and profiling the clusters
• B)assessing reliability and validity
• C)deciding on the number of clusters
• D)selecting a clustering procedure

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Definitions:

Classical View

A traditional perspective or theory within a field of study that has been widely accepted or used as a standard for a long period.

Knowledge-based View

A perspective in strategic management that considers knowledge as the most strategically significant resource of a firm.

Typicality Effect

A cognitive phenomenon where more typical members of a category are processed faster and more efficiently than atypical members.

Expertise

The extensive knowledge or skill in a particular area of study, practice, or interest, obtained from experience and education.