Ethical Issues Arise If the Process of Defining the Problem

question 39

Multiple Choice

Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher.Which of these statements concerning ethics in marketing research is not true?

• A)The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem.
• B)The researcher is ethically bound to offer the most expensive set of services to each client.
• C)The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion.
• D)The researcher is ethically bound to define the problem so as to further the best interest of the client,rather than the interest of the research firm.

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Definitions:

Goal Setting Process

The development of an action plan designed to motivate and guide a person or group toward a goal.

SMART Goal

A framework for setting goals that are Specific, Measurable, Achievable, Relevant, and Time-bound, enhancing clarity and tracking progress.

Ethics Test

A method or procedure used to evaluate the ethical standards or principles of individuals or situations.

Universal Principles

Fundamental and universally applicable laws or truths that guide behaviors and practices across various cultures and situations.