Ethical Issues Arise If the Process of Defining the Problem

question 39

Multiple Choice

Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher.Which of these statements concerning ethics in marketing research is not true?

• A)The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem.
• B)The researcher is ethically bound to offer the most expensive set of services to each client.
• C)The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion.
• D)The researcher is ethically bound to define the problem so as to further the best interest of the client,rather than the interest of the research firm.

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Definitions:

National Debt

The complete figure representing the debt a national government holds from borrowing, which is still outstanding.

Recessionary Gap

The difference between the actual level of GDP and the potential GDP that could be produced if all resources were fully employed, indicating an economy is not reaching its full output potential.

Fiscal Policy

Government decisions on taxation and spending to influence the economy, aiming to manipulate demand, inflation, and economic activity.

Monetary Policy

A central bank's management of money supply and interest rates to achieve macroeconomic objectives like controlling inflation, consumption, growth, and liquidity.