What Are the Steps Involved in Conducting Factor Analysis (Figure

question 19

Essay

What are the steps involved in conducting factor analysis (Figure 19.3 in the text)?

---

Definitions:

Publicity

Disseminating unpaid news items through some form of media (e.g., television story, newspaper article, etc.) to gain attention or support.

Narrowcasting

The dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.

Major Television Networks

Large national or international broadcasting organizations that distribute television content across a wide geographic area.

Product Placement

An advertising technique in which a company promotes its products through appearances in movies or on television shows or other media.