Ethical Issues Arise If the Process of Defining the Problem

question 39

Multiple Choice

Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher.Which of these statements concerning ethics in marketing research is not true?

• A)The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem.
• B)The researcher is ethically bound to offer the most expensive set of services to each client.
• C)The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion.
• D)The researcher is ethically bound to define the problem so as to further the best interest of the client,rather than the interest of the research firm.

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Definitions:

Net Profit

The amount of money that remains from revenues after all operating expenses, taxes, and costs have been subtracted.

Profit Difference

The financial disparity that occurs when the revenues earned by a business exceed or fall short of its expenses.

Incoming Cash

Money that is received by a business or individual, originating from various sources like sales, investments, loans, or other income.

Outgoing Cash

Money that is spent or disbursed by a business, including expenses, purchases, and other payments.