If Attitude Towards the Brand Is Measured on a Seven-Point

question 47

True/False

If attitude towards the brand is measured on a seven-point scale from unfavorable to favorable,it could be categorized as unfavorable (1,2,3),neutral (4),or favorable (5,6,7).

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Definitions:

Temporary Activation

The short-term initiation or stimulation of a process or function in the body or brain.

Trait

A characteristic or quality of an individual that can be observed or measured, often considered stable over time.

Validating

The process of recognizing and affirming the validity of another person's feelings, thoughts, or behaviors as understandable.

Personality Questionnaire

A tool or test used to assess and evaluate an individual's character traits and personality attributes.