Discriminant Analysis Can Be Used to Answer Questions Such as ________

question 46

Multiple Choice

Discriminant analysis can be used to answer questions such as ________.

• A)How much of the variation in sales can be explained by advertising expenditures,prices,and level of distribution?
• B)In terms of demographic characteristics,how do customers who exhibit store loyalty differ from those who do not?
• C)What are the distinguishing characteristics of consumers who respond to direct mail solicitations?
• D)Both B and C are correct.

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Definitions:

Common Stock

A type of security representing ownership in a corporation, entitling the holder to vote at shareholders' meetings and receive dividends.

Constant Rate

A fixed percentage that does not change over the specified period of time.

Market Rate of Return

The average rate of return that investors can expect to earn in the financial markets, often based on historical data of a specific market or index.

Expected Dividend

Expected dividend is the estimated dividend per share that a company plans to pay out in the future.