Marketing Research Helps the Marketing Manager Link the ________ with the ________

question 9

Multiple Choice

Marketing research helps the marketing manager link the ________ with the ________ and the customer groups.

• A)marketing variables;environment
• B)marketing variables;marketing information system
• C)marketing information system;environment
• D)none of the above

---

Definitions:

Specific Performance

An order of the court requiring that a nonbreaching party fulfill the terms of the contract.

Non-Contractual Relationships

Interactions between parties that are not governed by a formal written or spoken contract, but still may involve legal obligations.

Duty of Obedience

is the responsibility of the directors and officers of a corporation to act in accordance with the corporation's charter, bylaws, and the law in decision-making processes.

Lawful Instruction

Refers to directives or orders given that are within the bounds of the law and ought to be followed by the recipients.