Disadvantages of Using Archival Data Include All but ______

question 40

Multiple Choice

Disadvantages of using archival data include all but ______.

• A) the researcher has no control over the circumstances under which the data are collected
• B) the researcher has no control on the sampling technique used
• C) the researcher has no control on the measures used to observe behavior
• D) few resources are needed

---

Definitions:

Metamarket

A cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

Metamediary

A digital intermediary that connects buyers and sellers or provides information and services across multiple industries or sectors online.

Commoditized

When a product becomes indistinguishable from others like it on the market and competes mainly on price.

Differentiation

The method of differentiating a product or service to make it appeal more to a specific target audience.