Disadvantages of Using Archival Data Include All but ______

question 40

Multiple Choice

Disadvantages of using archival data include all but ______.

• A) the researcher has no control over the circumstances under which the data are collected
• B) the researcher has no control on the sampling technique used
• C) the researcher has no control on the measures used to observe behavior
• D) few resources are needed

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Definitions:

Selective Distribution

Selective distribution is a strategy where a product is distributed through a limited number of channels or retailers, allowing for a focus on high-quality service or market positioning.

Comparison Shop

The practice of comparing prices and features of similar products or services before making a purchase decision.

Marketing Channel

A path or route through which goods or services flow from the producer to the consumer.

Channel Functions

Activities that enable the transfer of goods from the producer to the consumer, including physical distribution, financing, and information sharing.