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In Figure 9.2,if the consumption function shifts from C1 to C2, it can be determined that the
SPIN Acronym
Stands for Situation, Problem, Implication, Need-payoff, and is a sales technique used to identify and provide solutions to customer problems.
Being Rejected
The experience of not being accepted or approved by others, often resulting in feelings of disappointment or inadequacy.
Customer Relationship Management
A system for managing a company's interactions with current and potential customers, often using data analysis to study large amounts of information.
Handling Objections
The practice of addressing concerns or doubts raised by customers during the sales process to facilitate a transaction.
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