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In order to prove fraud, which of these elements must be shown?
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.
Promotion
A marketing strategy used to increase awareness, interest, and sales of a product or service through various means such as advertising, sales, and public relations.
Customer Value
How a customer views the worth of a product or service relative to alternative choices.
Supply Chain
A system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.
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