CISTO Is a Firm That Builds Information Systems for Banks

question 9

Multiple Choice

CISTO is a firm that builds information systems for banks and other financial institutions. In its presentations to prospective clients, the firm claims to have skilled employees. What does CISTO mean by this?

• A) Its employees have previous experience in performing similar jobs.
• B) It has factual or procedural information that is necessary for successfully performing a task.
• C) Its employees have a significant level of proficiency required to perform a particular task.
• D) Its employees are highly motivated.
• E) Its employees have software certifications.

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Definitions:

Multiple Market Segments

Dividing a market into distinct groups of buyers with different needs or characteristics, and tailoring marketing strategies for each segment.

Winnie-the-Pooh

A fictional character and a series of children's books created by English author A.A. Milne, featuring a friendly, yellow bear who loves honey.

Geographic Segmentation

Dividing a market into different geographical units such as nations, states, regions, or cities.

Zip Code

A series of letters, numbers, or both, assigned to different areas to facilitate mail delivery and identify locations specifically in the United States.