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Problem-Solution Sales Presentation
A problem-solution sales presentation is a sales approach where the seller identifies and highlights a problem the prospective buyer has and presents their product or service as the solution.
Sales Approach
A method or strategy used by salespeople to introduce and sell a product or service to potential customers.
Reciprocity
An agreement whereby a person or organization buys a product if the person or organization selling the product also buys a product from the first party.
Preconceived Answers
Responses or conclusions formed in advance of obtaining complete information or experience, often based on assumptions.
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