Imagine That an Advertising Firm Wants to Know Whether an Ad

question 1

Multiple Choice

Imagine that an advertising firm wants to know whether an ad campaign for a laundry detergent should acknowledge at the outset that only a minority of individuals use the product,From what you have learned about majority and minority effects in persuasion,______,

• A)mentioning the minority will decrease persuasion
• B)mentioning the minority will increase persuasion
• C)mentioning the minority will have no effect
• D)both minorities and majorities influence persuasion

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Definitions:

Gender Characteristics

Traits or attributes traditionally associated with males and females, often used to describe tendencies in behavior, attitude, or physical characteristics.

Independent Variable

A variable in an experiment or study that is manipulated or changed to observe its effect on dependent variables.

Dependent Variables

In research, these are the variables that are studied to see if they change as a result of alterations in other variables (independent variables).

Detect

To discover or identify the presence of something concealed or subtle.