Imagine That an Advertising Firm Wants to Know Whether an Ad

question 1

Multiple Choice

Imagine that an advertising firm wants to know whether an ad campaign for a laundry detergent should acknowledge at the outset that only a minority of individuals use the product,From what you have learned about majority and minority effects in persuasion,______,

• A)mentioning the minority will decrease persuasion
• B)mentioning the minority will increase persuasion
• C)mentioning the minority will have no effect
• D)both minorities and majorities influence persuasion

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Definitions:

Company Funds

Monetary resources owned or held by a company, often used for operational costs, investments, expansion, and other financial activities within the business.

Considerable Traveling

Refers to the significant amount of travel, often required by certain professions, to meet clients, attend meetings, or supervise operations.

Sales Jobs

Positions or careers focused on selling products or services, and may involve direct customer interaction, strategy development, and target achievement.

Customer Relationship Process

A strategic approach to managing a company's interactions with current and future customers, often involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.