Edwards (1990)found Evidence That ______

question 14

Multiple Choice

Edwards (1990) found evidence that ______,

• A)high self-monitors were more persuaded by an image-based appeal
• B)low self-monitors were more persuaded by an appeal based on product quality
• C)an affect-based appeal was more persuasive among individuals who had formed an affect-based attitude
• D)individuals from Western cultures prefer appeals highlighting individuality

---

Definitions:

Festinger

Leon Festinger, an American social psychologist known for his theory of cognitive dissonance, which describes the discomfort experienced when holding two or more conflicting cognitions.

Sherif's Robbers Cave

An experiment on conflict and cooperation by Muzafer Sherif, demonstrating how group identity can be used to foster unity or create conflict.

Competitive

Involves striving to gain or win something by defeating or establishing superiority over others.

Cooperative

A group or organization owned and operated by its members for their mutual benefit, or a behavior where individuals work together towards a common goal.