In Theory, How Does Evaluative Priming Work as a Measure

question 6

Multiple Choice

In theory, how does Evaluative Priming work as a measure of attitude?

• A)Presentation of an attitude object automatically activates an evaluation of it,making people faster to identify congruent adjectives over incongruent ones,
• B)Presentation of the attitude object automatically activates extrapersonal associations with the object,improving attention to relevant words,
• C)Presentation of the attitude object across trials improves memory performance for words that share the same connotation,
• D)Presentation of the attitude object across trials improves attention to words that share the same connotation

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Definitions:

Wilcoxon Signed-Rank Test

A non-parametric test used to compare two related samples, matched samples, or repeated measurements on a single sample to assess whether their population mean ranks differ.

Large-Sample Z-Test

A statistical hypothesis test used when the sample size is large, generally over 30, utilizing the standard normal distribution.

Test Statistic

A value, derived from sample data, used in hypothesis testing to determine whether to reject the null hypothesis.

Rejection Region

The range of values for which the null hypothesis is rejected in hypothesis testing.