The Reliability of Measures of Attitude Is High When

question 1

Multiple Choice

The reliability of measures of attitude is high when

• A)They predict measures of behavior,
• B)They reveal differences between people that are stable over time,
• C)The components of the measure (e,g..different items)are significantly correlated,
• D)They reveal differences between people that are stable over time and the components of the measure (e,g..different items)are significantly correlated

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Definitions:

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A professional responsible for developing, implementing, and overseeing marketing strategies to promote a product, service, or brand.