__________ Is Defined as a Business Philosophy Aimed at Defining

question 37

Multiple Choice

__________ is defined as a business philosophy aimed at defining and increasing customer value in ways that motivate customers to remain loyal.

• A) Lifetime value management
• B) Customer orientation
• C) Market orientation
• D) Customer relationship management
• E) Retention management

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Definitions:

Efficacy

The ability to produce a desired or intended result under ideal and controlled circumstances.

Adoption

The act of legally taking another's child into one's family, accepting the rights and responsibilities as the child's parent.

Stages of Change Theory

A model that describes the process by which individuals move through a series of stages when attempting to change behavior, including precontemplation, contemplation, preparation, action, and maintenance.

Pre-contemplation

A stage in the Transtheoretical Model of Change where individuals are not yet considering a change in their behavior or do not perceive a need for change.