Rovio Recently Launched a New Version of Its Popular Angry

question 13

Multiple Choice

Rovio recently launched a new version of its popular Angry Birds game called "Angry Birds: Star Wars." What type of brand alliance does this represent?

• A) family branding
• B) brand licensing
• C) co-marketing
• D) brand affinity
• E) brand collaboration

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Definitions:

Value-exchange Offer

An offer where value is provided to the user in exchange for some action, typically seen in advertising or marketing to encourage engagement.

Transactional Advertising

A form of advertising focused primarily on driving immediate sales or transactions, typically through direct calls to action.

Game Currency

Virtual currency used within online games to purchase items, upgrades, or additional content.

Value-exchange Offers

These are offers provided by companies to users in exchange for their information or interaction, such as providing an email address for a free download.