In Terms of Managing Customer Expectations, What Are the Three

question 22

Essay

In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers' expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?

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Definitions:

Cartilage Discs

Thin, flexible, and tough structures made of cartilage, located between vertebrae or in joints, serving as cushioning and enabling smooth movements.

Range of Motion

The full movement potential of a joint, usually its range of flexion and extension; important for flexibility and health.

Synchondrosis

A type of cartilaginous joint where bones are joined by hyaline cartilage, allowing for bone growth or slight movement.

Gomphosis

A gomphosis is a type of fibrous joint that anchors a tooth to its socket in the jawbone.