Marketing Implementation Is Often Problematic, as Marketing Plans Are Usually

question 33

Multiple Choice

Marketing implementation is often problematic, as marketing plans are usually devised by __________, while implementation is the responsibility of __________.

• A) production; marketing
• B) marketing; production
• C) the CEO; middle management
• D) top management; frontline employees
• E) finance; marketing

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Definitions:

Natural Monopolies

Industries where a single firm can supply a product or service to an entire market at a lower cost than any potential competitor, often due to economies of scale.

Extensive Economies of Scale

Refers to reductions in per-unit cost as the size of a firm or its level of production increases.

Marginal Revenue

The additional income from selling one more unit of a good; it is the change in total revenue that comes from selling an additional unit.

Demand Schedule

A table that shows the quantity of a good or service that consumers are willing to buy at various prices.