In the Marketing Strategy for Amazon, the Following Statement Appears

question 4

Multiple Choice

In the marketing strategy for Amazon, the following statement appears: Our strategy is designed to increase the percentage of repeat customers from 80 percent to 85 percent in the next 12 months. This statement is an example of a:

• A) quantitative goal.
• B) continuous objective.
• C) procedural objective.
• D) qualitative objective.
• E) discontinuous objective.

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Definitions:

Social Identities

Aspects of a person's identity that are derived from their perceived membership in societal groups, such as race, gender, nationality, etc.

Procedural Unfairness

The perception that the processes used to make decisions or resolve disputes are not impartial, transparent, or equitable.

Dissatisfied

A state or feeling of discontent or unhappiness with something, often used in the context of job dissatisfaction among employees.

Emotional Labour

The act of regulating emotions and expressions to meet the emotional demands of a profession.