In the __________ Approach to Marketing Implementation, Marketing Strategy Is

question 27

Multiple Choice

In the __________ approach to marketing implementation, marketing strategy is implemented as a part of the overall organizational vision.

• A) implementation by command
• B) implementation through change
• C) implementation through teamwork
• D) implementation through consensus
• E) implementation as organizational culture

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Definitions:

Net Present Value

The difference between the present value of cash inflows and the present value of cash outflows over a period of time.