Branding Strategy Involves Much More Than Developing a Clever Brand

question 20

Multiple Choice

Branding strategy involves much more than developing a clever brand name or brand mark. To be truly effective, a brand should succinctly capture the total offering in a way that:

• A) clearly distinguishes it from competiting offerings.
• B) utilizes at least 5 brand attributes.
• C) answers a question in the customer's mind.
• D) clearly ties the brand name together with the brand mark.
• E) associates the brand with a customer emotion such as happiness or love.

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Definitions:

Premises

Statements or propositions that are assumed to be true and serve as the basis for a conclusion in an argument.

Dependent Premises

Premises in an argument that rely on each other for their validity; the truth of one is dependent on the other.

Pudding Recipe

A set of instructions for preparing pudding, including ingredients and steps involved in its cooking or assembly.

Cedar Point

An amusement park located in Sandusky, Ohio, known for its large collection of roller coasters.