As a Tool of Positioning Strategy, Perceptual Maps Illustrate Two

question 4

Multiple Choice

As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate:

• A) which brands occupy the same relative space.
• B) how competing brands imitate one another.
• C) voids in the current mindscape for a product category.
• D) how long a brand has held its relative mental image.
• E) how much longer a brand is likely to hold its relative mental image.

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Definitions:

Free Economy

An economic system where transactions are under the control of private owners for profit rather than by the state.

Utilitarianism

A theory in normative ethics holding that the best action is the one that maximizes utility, often defined as maximizing happiness and reducing suffering.

Greatest Good

A concept often associated with utilitarianism, suggesting that actions are right if they benefit the majority, promoting the most happiness or least harm.

Laws

The system of rules that are created and enforced through social or governmental institutions to regulate behavior and maintain order in society.