Why Are Firms So Obsessed with the Pricing Element of the Marketing

question 45

Multiple Choice

Why are firms so obsessed with the pricing element of the marketing mix?

• A) Because pricing is the most difficult element of the marketing mix to change.
• B) Because the firm's pricing has a direct bearing on its ability to increase revenue.
• C) Because pricing is the only marketing element that matters to customers.
• D) Because pricing is the best part of the marketing mix in which to make an educated guess about the most appropriate strategy.
• E) Because pricing is directly responsible for demand.

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Definitions:

Optimal Overlap

The ideal arrangement of actin and myosin filaments within a muscle fiber for maximum muscle contraction efficiency.

Muscle Tension

The force generated by the contraction of muscles, important in movement, maintenance of posture, and the production of body heat.

Contraction

The process of a muscle becoming shorter and tighter, usually in response to a nerve impulse.

Isometric Contraction

Muscle contraction in which the length of the muscle does not change but the tension produced increases.