The Failure to Understand the Difference Between Internal and External

question 36

Multiple Choice

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:

• A) see opportunities and threats as being the same thing.
• B) confuse weaknesses with threats.
• C) see strengths as the only meaningful issue in a SWOT analysis.
• D) confuse strengths with opportunities.
• E) list their marketing options or strategies as opportunities.

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Definitions:

Tachypnea

Abnormally rapid breathing, which can be a symptom of various medical conditions or responses to environmental factors.

Hyperpnea

Abnormally deep, rapid breathing.

Eupnea

Normal, unlabored breathing pattern.

Sphygmomanometers

Instruments used to measure blood pressure, typically consisting of a cuff, gauge, and a mechanism for inflation.