In Terms of the AIDA Model, Mass Communication Elements Such

question 45

Multiple Choice

In terms of the AIDA model, mass communication elements such as advertising and public relations tend to be very effective at:

• A) stimulating awareness of and interest in a product.
• B) explaining highly complex and technical products.
• C) stimulating immediate purchase of a product.
• D) marketing high priced products.
• E) closing the sale.

---

Definitions:

Promissory Note

A written promise to pay a specified sum of money to a designated person or entity, at a determinable future time or on demand.

Revolving Line of Credit

A credit arrangement that allows a borrower to use, repay, and re-borrow funds up to a specified credit limit.

Intergovernmental Organization

An entity created by treaty, involving two or more nations, to work on issues of common interest or cooperation.

Money

A medium of exchange that allows the transfer of value, typically in the form of coins and banknotes.