When Firms Use A(n) __________ Strategy, They Focus Their Promotional

question 34

Multiple Choice

When firms use a(n) __________ strategy, they focus their promotional efforts toward stimulating demand among final customers, who then exert pressure on the supply chain to carry the product.

• A) pressurization
• B) IMC
• C) pull
• D) guerilla
• E) push

---

Definitions:

Impairment Testing

The process of evaluating assets for indications of reduced recoverability, assessing whether their carrying value exceeds their recoverable amount.

Tangible Capital Assets

physical assets owned by a business that are used in its operations and have a useful life extending beyond a single accounting period.

Future Cash Flows

the projected cash receipts and payments a business expects to incur over a future period, crucial for financial modeling and valuation.

Fully Authorized

Pertains to a company having received all necessary approvals or sanctions to issue shares or undertake actions as per its governance framework or regulatory requirements.