Explain Why Distribution and Supply Chain Management Are Critical to Achieving

question 44

Essay

Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace. How are these issues related to other elements of the marketing program in determining competitive advantage?

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Definitions:

Protected Industry

An industry that receives government support through measures like tariffs, quotas, and subsidies to shield it from foreign competition.

Productivity Growth

An increase in the efficiency of producing goods and services, typically leading to economic growth.

Resource Cost

The total cost of all inputs used in the production of goods or services, including raw materials, labor, and capital. It reflects the expenditure needed to create and bring a product or service to the market.

Trade

The exchange of goods and services between individuals or entities, typically referring to international trade involving the movement of products across borders.