Although a Market Segment Can Meet All Criteria for Viability

question 11

Multiple Choice

Although a market segment can meet all criteria for viability. a firm may choose to not pursue the segment. Which of the following is a reason why this might occur?

• A) A competitor has already targeted the segment.
• B) Targeting the segment could lead to antitrust concerns.
• C) The segment has no synergy with the firm's mission.
• D) The segment is difficult to reach via communication and/or distribution.
• E) The segment's members are not easily identifiable.

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Definitions:

Excess Burdens

Refers to the additional costs or losses to society beyond the direct financial effects, caused by inefficiencies or distortions in market transactions.

Benefits-Received Principle

A theory of taxation wherein individuals pay taxes in proportion to the benefits they receive from government services.

Camping Fee

A charge for the privilege of accessing and using facilities or spaces designated for camping.

National Parks

Protected areas established by governments for the conservation of nature, preservation of wildlife, and recreation, accessible to the public.