Which of the Following IS NOT a Typical Basis Used

question 24

Multiple Choice

Which of the following IS NOT a typical basis used to segment business markets?

• A) type of organization
• B) organizational characteristics
• C) benefits sought
• D) organizational culture
• E) relationship intensity

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Definitions:

Organization

An entity comprising multiple people structured in a specific way to achieve a collection of goals or objectives.

Needs

Needs refer to the basic requirements or essentials that individuals must have to survive and function, such as food, shelter, and safety.

Intangibility

A characteristic of services that means they cannot be seen, tasted, felt, heard, or smelled before they are bought.

Subjective Criteria

Decision-making factors based on personal preferences, opinions, or judgments rather than on objective data.