Advances in Supply Chain Management Now Allow Companies to Customize

question 14

Multiple Choice

Advances in supply chain management now allow companies to customize products to meet the needs of individual customers on a mass scale. This individualized approach to market segmentation is called:

• A) individualization.
• B) one-to-one marketing.
• C) mass customization.
• D) customized marketing.
• E) permission marketing.

---

Definitions:

Alternative Hypotheses

In statistics, propositions that suggest a potential relationship between variables, considered when the null hypothesis is tested and found to be unlikely.

Body Mass Index

A numerical computation representing a person's weight in relation to their height, used to categorize them into underweight, normal weight, overweight, or obese.

Obese Canadians

Refers to individuals living in Canada who have a body mass index (BMI) of 30 or higher.

Null Hypotheses

A statement in statistical analysis that proposes there is no significant difference or effect, used as a starting point for testing.