To Successfully Utilize SWOT Analysis as a Catalyst for Strategic

question 27

Multiple Choice

To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?

• A) The manager must look beyond the firm's current product offerings.
• B) The manager must find ways to connect the firm's strengths to its opportunities.
• C) The manager must strive to convert weaknesses into strengths.
• D) The manager must attempt to minimize the firm's limitations.
• E) The manager must find ways to transform key threats into strengths.