May Firms, Like the Altria Group, Focus on Diversification in Their

question 1

Multiple Choice

May firms, like the Altria Group, focus on diversification in their marketing strategies because they possess:

• A) many internal strengths and many external opportunities.
• B) many internal weaknesses and many external opportunities.
• C) many internal strengths and few external opportunities.
• D) many internal strengths and many external threats.
• E) many internal weaknesses and many external threats.

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Definitions:

Second Crusade

The Crusade that occurred between 1147 and 1149, a failed attempt by European leaders to reconquer the Crusader states in the Middle East from Islamic rule.

Scissors Arches

A pair of arches resembling scissors, comprising an inverted arch above a traditional arch; used in the nave of Wells Cathedral in the 14th century.

Tribune Arches

Structural elements in architecture that form a series of arches supporting a gallery or upper level in a church or basilica.

Virgin Mary

A central figure in Christianity, regarded as the mother of Jesus Christ, often depicted in religious art and icons.