In the 5W Model of Customer Analysis, What Is the Primary

question 23

Multiple Choice

In the 5W model of customer analysis, what is the primary emphasis of the "Why" question?

• A) Identifying the situational influences that affect the customer buying process.
• B) Assessing how purchases vary across different distribution outlets.
• C) Determining how the purchase and consumption of one product is related to other products.
• D) Identifying the basic need-satisfying benefits provided by the firm's products.
• E) Assessing how customers consume and dispose of products.

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Definitions:

Disorderly

Characterized by a lack of order or organization; chaotic or unruly behavior.

Hypothetical

Refers to a proposed explanation or scenario based on conjecture rather than concrete evidence, often used as a starting point for further investigation.

Cognitive Development

The process through which individuals acquire and understand knowledge, develop thinking and problem-solving skills, and improve intellectual abilities across the lifespan.

Sensorimotor

Relating to the developmental stage in early childhood where learning occurs through sensory experiences and manipulating objects.