Microsoft Is Interested in Customers' Perceptions of Windows 8, Its

question 5

Multiple Choice

Microsoft is interested in customers' perceptions of Windows 8, its new PC operating system. Since the research goal is rather specific, Microsoft should conduct its own __________ research by asking customers to complete an online questionnaire.

• A) secondary
• B) primary
• C) qualitative
• D) observation
• E) experimental

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Definitions:

Psychodynamic Model

A psychological theory that emphasizes the systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.

Displacement

Redirecting feelings from a threatening target to a less threatening one.

Obsession

A persistent, intrusive, and unwanted thought or urge that causes distress or anxiety.

Compulsion

An irresistible urge to behave in a certain way, especially against one's conscious wishes.