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Identify and discuss at least five reasons why potential customers do not purchase a firm's goods or services. For each reason, discuss ways that the firm can overcome the resistance of noncustomers.
Organizational Interests
Refers to the priorities or areas of concern that are important to a company or organization.
Base Salary
The initial rate of compensation that an employer agrees to pay an employee, excluding any benefits, bonuses, or raises.
Incentive Pay
Compensation awarded to employees to motivate them towards higher performance and efficiency, often linked to achievements or goals.
Financial Benefits
Monetary-based benefits provided to employees, such as insurance, retirement plans, bonuses, and salary increases.
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