In a Marketing Plan, the Executive Summary Should Be a Complete

question 30

Multiple Choice

In a marketing plan, the executive summary should be a complete but concise overview of the entire marketing plan because:

• A) the executive summary is the most important part of the plan.
• B) the executive summary is the first part of the marketing plan to be written.
• C) most readers of a marketing plan are busy and value condensed information.
• D) the executive summary is the least read part of the marketing plan.
• E) the executive summary does not provide any quantitative information.

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Definitions:

Partnership Certificates

Documents issued by a partnership that certify ownership of a share in the partnership's profits, losses, and assets.

Incorporated Cooperative

A business entity recognized by law, composed of individuals who collaborate towards mutual economic, social, and cultural interests.

Business Trust

A legal arrangement in which trustees manage assets for the benefit of beneficiaries, often used in business for tax or estate planning.

Joint Stock Company

A business entity wherein the capital is divided into shares owned by its stockholders, who share the profits and liabilities.