Motorola Continuously Establishes Performance Standards and Assesses Actual Performance by Comparing

question 34

Multiple Choice

Motorola continuously establishes performance standards and assesses actual performance by comparing it with these standards. Afterwards, Motorola often takes corrective action to reduce any discrepancies. This process is most likely outlined in the __________ section of Motorola's marketing plan.

• A) evaluation and control
• B) marketing strategy
• C) marketing implementation
• D) SWOT analysis
• E) goals and objectives