In the Context of Marketing Planning

question 16

Multiple Choice

In the context of marketing planning. why is it vital that the marketing plan be capable of selling itself to top management?

• A) Because top managers are responsible for executing the marketing plan.
• B) Because top managers must be able to evaluate the performance of the marketing program.
• C) Because top managers must be able to clearly communicate the strategy to external stakeholders.
• D) Because top managers must decide whether the marketing plan is the best use for the organization's scarce resources.
• E) Because top managers are compensated on how well the marketing strategy works.

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Definitions:

Race

A categorization of humans based on physical and biological characteristics, often influencing social interactions and identities.

Métis Construction Worker

A construction worker of mixed Indigenous and European ancestry, recognizing the unique cultural and historical backgrounds of Métis people.

Anti-Semite

An Anti-Semite is a person who holds prejudiced beliefs or displays discriminatory behavior towards Jews, based on negative stereotypes and generalizations.

Jew

A member of the Jewish people, an ethnoreligious group originating from the Israelites or Hebrews of the ancient Middle East.