__________ Involves the Analysis of Economic, Political, Legal, Technological, and Cultural

question 33

Multiple Choice

__________ involves the analysis of economic, political, legal, technological, and cultural events and trends that may affect the future of the organization and its marketing efforts.

• A) Competitive intelligence
• B) Environmental scanning
• C) Tactical planning
• D) Marketing research
• E) External analysis

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Definitions:

Days Past Due

The number of days that have elapsed since a payment or obligation was due.

Time Limit

A specific period within which something needs to be completed or achieved.

Specific Debt

The amount of debt (financial obligation) an entity owes relative to its income or revenue.

One Charge

Typically refers to a single financial cost or fee for a service or product.