From the Viewpoint of the Consumer Buying Process, What Is

question 25

Multiple Choice

From the viewpoint of the consumer buying process, what is the difference between a need and a want?

• A) Needs are absolute necessities, whereas wants are discretionary.
• B) Needs are related to specific products, whereas wants occur only when the consumer has the ability to purchase the product.
• C) Needs are based on discrepancies between actual and desired satisfaction, whereas wants occur relative to specific products that can fulfill a need.
• D) Needs focus on specific elements of a product's quality, whereas wants are related to the "extras" that add value to the product.
• E) Needs and wants are essentially the same, except that consumers will pay more for products they need.

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Definitions:

Whites

A racial classification often used to refer to individuals of European descent or those identified with light skin tones.

Asians

Refers to individuals from the Asian continent, encompassing a variety of cultures, languages, and ethnicities.

Levittown

One of the first majorly successful mass-produced suburban housing developments in the U.S., known for its affordable houses that facilitated the growth of the American middle class.

White Flight

White Flight refers to the phenomenon where white residents migrate away from urban areas to suburbs or farther, often in response to the racial integration of neighborhoods or schools.