A(n)________ Is a Collection of Independent Firms That Use Information

question 10

Multiple Choice

A(n) ________ is a collection of independent firms that use information technology to coordinate their value chains to collectively produce a product or service for a market.

• A)value chain
• B)support web
• C)value web
• D)consortium
• E)firm network

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, including product, price, place, and promotion.

Target Markets

Specific groups of consumers a business aims to reach with its products or services, identified by characteristics like age, income level, or location.

Direct Investment

Putting money into a business venture, property, or other investments in a foreign country, aiming for a controlling interest.

Ownership

The state or condition of legally possessing an object, property, or enterprise.