The Ability of an Instrument of Actually Measure What It

question 36

Multiple Choice

The ability of an instrument of actually measure what it is intended to measure is known as ________.

• A)validity
• B)precision
• C)reproducibility
• D)CV

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Definitions:

Objective Observations

Objective observations refer to the unbiased and impartial recording or reporting of facts without influence from personal feelings or opinions.

Focus Group

Research method that involves a collective depth interview.

ELM (Elaboration Likelihood Model)

A theory explaining how people are persuaded, suggesting that the level of thought given to persuasive communications depends on the relevance of the message to the individual.

Central Route

A term from the Elaboration Likelihood Model of persuasion that describes a cognitive processing path where individuals are persuaded by the content of the message itself, through thoughtful and critical analysis of its arguments.