Using Social Networking Tools to Converse with Customers Is Called

question 20

Multiple Choice

Using social networking tools to converse with customers is called:

• A)analytical CRM.
• B)social CRM.
• C)operational CRM.
• D)PRM.
• E)ERM.

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Definitions:

Cost-plus Pricing Strategy

A pricing method where a fixed percentage or amount is added to the total cost of producing a product or service to determine its selling price.

Fixed Margin

A set profit margin that does not vary with sales volume or production costs.

Domestic Market

The marketplace of goods and services offered within a country's borders, as opposed to international markets.

Beverage Company

A company that specializes in the production and distribution of drinks, including both alcoholic and non-alcoholic beverages.