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The Balfour Declaration
Ethical Marketing
Marketing practices that adhere to ethical standards and values, prioritizing fairness, honesty, and responsibility towards consumers and society.
Stakeholder Responsibility
The obligation of an organization to act in the best interests of the diverse group of individuals or groups who have a stake in the business outcomes, including employees, customers, suppliers, and the community.
Green Tourism
Travel practices and tourism activities that prioritize sustainability, conservation of natural resources, and environmentally friendly practices.
Cultural Heritage
The legacy of physical artifacts and intangible attributes of a group or society that are inherited from past generations, maintained in the present, and bestowed for the benefit of future generations.
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