Historical-Comparative Research Does Not Require a Researcher to Follow a Fixed

question 38

Multiple Choice

Historical-comparative research does not require a researcher to follow a fixed set of step; however,it involves several processes that typically START with

• A)conceptualizing the issue.
• B)acquiring the necessary background.
• C)locating and evaluating the evidence.
• D)organizing the evidence.

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Definitions:

Targeting

involves selecting specific segments of a market as the focus of a marketing campaign or strategy, to more effectively reach potential customers.

Demographic Segmentation

The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and family size.

Geodemographic Segmentation

The process of dividing a market into smaller groups based on geographic location and demographic characteristics for targeted marketing strategies.

Psychographic Segmentation

The division of a market into different segments based on consumers' personality traits, values, attitudes, interests, and lifestyles.