Examlex
The Financial Accounting Standards Board only sets standards for accountants in the private sector;however,government accountants have no universally accepted procedures that they must follow.
Company's Position
The place a company occupies in the marketplace in relation to its competitors.
Institutional Advertising
A form of advertising aimed at creating a favorable image for a company or organization rather than promoting individual products or services.
Public Relations
The strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Adverse Publicity
Negative media coverage or public attention that can potentially harm an organization's reputation or financial standing.
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