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Functional Benefits
The practical or utilitarian advantages that a product or service offers to customers.
Perceptual Benefits
Perceptual Benefits refer to the subjective advantages a consumer perceives in a product or service, often based on brand image, aesthetics, or status.
Sustainability Benefits
Advantages related to environmental, economic, and social sustainability that contribute to long-term ecological balance, resource conservation, and equitable societies.
Brand Extension
The practice of using an existing brand name to launch a product in a different category, leveraging the brand's established recognition and image.
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